« April 2007 | Main | June 2007 »

May 30, 2007

Unhealthy Wi-Fi? Poppycock!

Wifiscare_2 We arrived in London last week to announce our revolutionary, new, unprecedented, innovative, first-of-its-kind, next generation, whiz-bang Wi-Fi system the day that THIS news was breaking. 

You can imagine the first question everyone asked - and they did.

BbcThat night, the BBC's Panorama program aired a story regarding a Wi-Fi study that Sir Walter Stewart, the Chairman of the U.K.'s Health Protection Agency, issued. You can see the entire segment here.  It's worth watching - if only for a good chuckle.

Skin_3The BBC reporter characterized Wi-Fi hotspots and the radio frequency radiation from them as "a virtual and invisible smog." It even featured so-called experts to pontificate (I know it's a big word for a company named Ruckus).

They speculated that long-term exposure to Wi-Fi radiation could potentially cause everything from DNA damage to increased cancer rates and even changes on cognitive functions.

The reporter then conducted a series of ad hoc field tests with an engineer to measure the radiation difference between the mobile "mast" (a proper British term for a pole with radio nodes on it) and a classroom with a Wi-Fi access point. 

According to the BBC, the radiation from the school's WiFi proved to be three times higher than that from the cellphone mast, although that was still 600 times below the government's safety limits.

They even went so far as to cart out "electrohypersensitives."  These are people that can actually feel such radiation. One woman had her bedroom lined with tin foil creating a veritable faraday cage.  So here's the real deal:

Radio signal strength drops dramatically the farther you get away from a transmitter. Mathematically, signal strength falls off in proportion to the square of the distance from the transmitter. The study compared Wi-Fi to cellular at different distances which results in meaningless results.

In practice, only transmitters very near to you result in significant signal levels. The cellular handset you hold next to you head is dumping much more energy into your body than any Wi-Fi system ever could. Also note that a Wi-Fi handset transmits at much lower power than a cellular handset since Wi-Fi operates in an unlicensed band subject to strict 100mW EIRP limits in Europe.

Ruckus Wi-Fi systems are quite unique and don't radiate a Wi-Fi signal in all directions. Rather, using a smart directional antenna system, they focus the RF energy much like a spotlight in a dark room - only pointing the Wi-Fi signal where it's being requested. Consequently our smart Wi-Fi systems are "good neighbors" minimizing inteference to adjacent Wi-Fi systems but maximizing performance (marketing-ese for really cool Wi-Fi).

The BBC has since admitted 'there is no hard evidence' on the long-term effects of Wi-Fi equipment, following its controversial Panorama investigation. The admission comes in a letter sent from the BBC in reaction to viewers' complaints.

May 12, 2007

The Unfortunate 5000

Handsblurred_2Wi-Fi is great because it's simple and easy to use....if you're at home.  Ironically, if you're a small business, Wi-Fi can be a complete pain in the arse.

Most small businesses have limited IT staff that don't have the time or the inclination to be RF or Wi-Fi experts. Understanding the vagaries of how RF signals propagate, co-channel interference, 802.1x, link layer encryption isn't even a priority over watching the Evolution of Dance. They just want a wireless LAN system that doesn't require a PhD or becoming a lifetime member of "the human network" (let that one sink in....you'll get it soon).

Problem is, small businesses (20 to 500+ users) have basically two choices: 1) high-end, costly and cumbersome enterprise systems from Cisco, Aruba, et al or 2) low-end, feature-less APs that are literally cheap (and all that that implies).  This is one of the reasons why value-added distributors and resellers have had a hard time selling WLANs into the SMB market. Read "massive opportunity.

What's needed is a new breed of wireless LANs that combine only the features and functions that small business really need - packaged in a brain-dead simple manner.  Here's what's needed:

  • Super simple installation and configuration
    All wizard-based, performed in minutes, not days.
  • IT-lite deployment
    APs without wires (use the RF to create a full mesh) that configure themselves, just add power.
  • Self tuning, self-healing, self-everything
    Entire WLAN self optimizes and heals. Not just by dynamic control of AP power and channels but steering around interference, finding the highest performing path to clients.
  • Robust but simplified security
    No more configuration of individual laptops. System auto-configures client devices with the right SSID and encryption keys without human intervention. WOW. Now THAT would be cool.
  • Increased capacity
    Read 802.11n.
  • Buy-able
    A complete system to support 100 users for under $5,000.

There remains a massive opportunity to sell such as system to a hugely underserved market. 

The early WLAN switch guys have unsuccessfully tried to retrofit their high-end system to this market.  But things haven't worked out so great.  Meanwhile consumer Wi-Fi companies just don't have the focus or technology expertise to create such as system. A fourth generation of WLAN companies will emerge to address this trend. 

Watch this space.